Bold Kick of Cherry

To relaunch a cult favorite brand, Mr Pibb we boldly ventured into a new wave of production for tabletop product, in-situ environments and liquid visuals utilizing a GenAi visual production pipeline. What made this project especially interesting is that the spots were ideated from the start with GenAI in mind.  I believe GenAI should augment creativity, not replace it, so we built a deliberately hybrid approach.  We shot the physical Pibb can for scale and detail and fed our imagery into Ai tools to generate visuals.  We brought on a liquid consultant to ensure not just realistic but thirst quenching visual output.  We incorporated a traditional post production approach, with human editors, VFX supervisors and color experts.  We even brought in comedian Roy Wood Jr. to add a punch to the VO.