Can I Kick It

Samsung has some of the world’s best technology, but a reputation for being more functional than fun. So they asked us to not just announce an awesome new feature, Instant Translation, but make it cool. Not a problem. An international idea at its core, the Madrid shoot united an introverted English skateboarder with stylish Korean breakdancers—proving how Galaxy AI’s Instant Translation breaks barriers and unlocks connection.

An international idea at its core, for the shoot in Madrid, we brought together an introverted English skateboarder and stylish Korean breakdancers to show the world how Galaxy AI’s Instant Translation helps anyone connect with the world and opens up endless possibilities