Gamer Masterpiece

To promote a groundbreaking video game, we turned to one of the world’s oldest art forms: The oil painting. 

PlayStation, partnering with renowned modern oil painter Andreas Englund reimagined the classic masterpiece: “Washington Crossing the Delaware” and then digitized it.

This customizable painting allowed people to place themselves next to their favorite game characters. With 70 interchangeable hand-painted characters to choose from, there were over 750K+ possible unique Gamer Masterpieces. Using image processing, face recognition, and custom-coded painterly effects, people seamlessly integrated themselves into their painting as the hero. After 52K user-generated masterpieces were created, the top 40 were printed and shipped to their creators. The top-voted Gamer Masterpiece, saw their face brought to life in digital banners and on a massive mural at E3.