Still
Brand
Goodyear
Medium
Archival Film
Collaborators
Shane Reid & Dr Dre
About
Who cares about tires? Lewis Hamilton, maybe. The average ad watcher? Not so much. We were given the audacious challenge to make an unthought of commodity top of mind. That’s harder than doing donuts in your high school parking lot.
Our solution? Keep an eye on the future without forgetting about the past. Because if all tires are the same, hype still matters. Heritage still matters. And rather than re-create the wheel, we leaned on the world’s most famous doctor to lay our soundtrack.
*Nerd Alert*
This was the first time “Still D.R.E.” was licensed for commercial use. Mic drop.
