The Box That Keeps Giving

As one of the world’s leading chocolates, Godiva is always looking for new ways to spread joy. For the holidays, instead of merely inspiring people to gift chocolate, we enabled holiday sharing of chocolate by reinventing the famous gold Godiva box as a means to share.

The wrinkle: we had just two months from ideation to Christmas. We moved fast, partnering with Brooklyn letterpress studio Coeur Noir to craft a first-of-its-kind box—gold-foil stamped inserts, finished with a red holiday bow.