Crazy Enough to Work?

Honestly, we were ahead of our time. Creating branded content before branded content was really a thing. Long form episodes and 45 minute podcasts highlighting 8 mid-cap companies in the mid cap fund by SSGA – educational and funny, thanks to our delightful host, Elizabeth Banks.

Instead of taking a traditional documentary approach, we turned to David Gordon Green to create content that didn’t just inform, but entertained.   I should make a bumper sticker with the CMO of Sam Adam’s famous POV – “A restless dissatisfaction with the status quo.”